Lies, Damned Lies, and SiteMeter Stats

Eugene Volokh points out that InstaGuy‘s traffic statistics are beginning to resemble those of established Big Media outlets:
INTERESTING STATISTIC: The Christian Science Monitor, a respected national newspaper, has circulation of 71,924.
This month, Instapundit — one guy with a Web page — has been averaging 60,000 unique visitors per day.

One quibble with Eugene’s characterization: using the phrase “unique visitors” is misleading, if not downright inaccurate.
What SiteMeter (which InstaPundit uses) tracks is unique visits. From their help page:
Site Meter defines a “visit” as a series of page views by one person with no more than 30 minutes in between page views.
The implication is that while it seems reasonable to assume that the Christian Science Monitor has at least 71,924 unique people receiving their publication it is not reasonable to assume that Glenn has 60,000 unique readers — because his stats likely represent a smaller number of people, some of which check his site many times a day.
Still very impressive, though, and yet another reminder that the line between ‘big’ and ‘small’ media is no longer a line — it’s a very grey, very wide smudge…