Salon DeathWatch, Part Infinity

Has anybody else noticed that the click-through “Day Pass” ad for has been from Salon Personals for, well, a while?
This can’t be generating business-model-redeeming revenues.
Once I realized how quickly you could click through those ads (about five to ten seconds total time) without actually reading them, I went back to browsing Salon regularly. Unfortunately, I think advertisers have figured this out too.
PS – An alternative explanation is that Salon is pimping their personals hard because they think that is how they’re going to generate some cash. This is not mutually exlusive with the “nobody else wants to buy the Day Pass ad” theory, of course: both could be true.