Not sure precisely when this happened, but I just noticed this morning that Jim Geraghty’s anachronistically named ” Spot” is finally moving on. As of this morning, the title is shown as simply “TKS“.
Intriguing! The Kerry Spot seems to be following in the footsteps of the likes of American Telegraph & Telephone (AT&T), National Cash Register (NCR), and lest we forget, Kentucky Fried Chicken (KFC). All these illustrious institutions found their old names left behind by the times, and moved boldly on to a world where their acronyms, Seinfield-like, became names meaning nothing.
We wish Jim luck in this bold new branding move!