That (who in turn referenced Miss Smarty Pants) pointed me at this gem from the NY Times on an old pal of mine, Snuggle:
With a blissful demeanor, squeaky voice and high-pitch giggle, Snuggle, the longtime spokescreature for the Snuggle brand of fabric softener, used to behave like a Care Bear. Now cuddly Snuggle is getting an image update, becoming a devil-may-care bear, complete with sunglasses
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technology meets creativity in a disaster-prone world. confident enough to try; humble enough to learn.