Civil Rights & iPods for everyone, not necessarily in that order

Does anyone else find Apple’s of Rosa Parks’ death as marketing fodder a bit crass, or is it just me?
In case they move it, as of now, the image below is on the Apple home page.

If you want to commemorate her life and achievements, fine, I guess. But slapping your corporate logo and slogan on the image is a bit over the top, no?
Apple’s about the only company I can think of that can get away with this stuff…